About
Maximize your conference experience with Conference Navigator. Designed as a user-friendly desktop application and paired with a mobile app for iOS and Android, it offers convenience and control over your conference journey. Whether you’re planning from home, on the move, or immersed in a live session, Conference Navigator brings the entire event directly to you, ensuring a seamless and engaging experience that includes livestream/replay, peer-to-peer networking, personalized recommendations and so much more.
Business Goal: Transform the outdated desktop application with a comprehensive UI/UX overhaul, incorporating a cohesive and modern interface, enriched with smarter recommendation algorithms and enhanced content delivery methods.
My Role
Lead Product Manager
Date: 2023 – 2024
As the Lead Product Manager, I spearheaded the product revamp by leveraging my technical skills, strategic insights, leadership abilities, and a keen understanding of user needs.
My approach was rooted in strategic planning, engaging closely with key stakeholders from various departments including marketing, communications, sales, logistics, customer support, as well as engineering and design teams. This collaboration was crucial in defining the minimum viable product (MVP) and crafting the overarching product vision and strategy. I led requirement gathering workshops and managed the development process, coordinating with engineering teams to align prioritized feature development with our targeted launch timeline.
Working with UI/UX designers, we focused on creating an application that is not only intuitive and aesthetically pleasing but also highly user-centric, ensuring uniformity in features. This involved integrating user feedback, conducting A/B testing, and analyzing usage data to guide significant product decisions and enhancements.
In preparation for the launch, I engaged with business teams to facilitate the transfer of knowledge through detailed documentation and product demo’s. My collaboration extended to the QA team in defining test criteria, and I spearheaded User Acceptance Testing workshops with business teams to ensure a flawless launch.
Post-launch, my focus has shifted to managing the ongoing product operations and executing the long-term product strategy, constantly aiming to refine and enhance the product well beyond its MVP framework.
Key Takeaways
- Following a strategic rollout plan, Conference Navigator desktop application overhaul was successfully deployed to production on schedule and within the planned budget.
- By integrating advanced algorithms and complex back-end logic, we successfully rolled out the desktop application with new personalized features for agenda building such as suggested actions and recommended sessions.
- The revamped UI/UX design substantially elevates the user experience by prioritizing user-centric content delivery, enhancing the application’s usability and increasing interaction by 35% across all phases – pre-event, during the event, and post-event.
Lejla Omerovic 2024
Lejla Omerovic 