About
Maximize your conference experience with Conference Navigator. Designed as a user-friendly desktop application and paired with a mobile app for iOS and Android, it offers convenience and control over your conference journey. Whether you’re planning from home, on the move, or immersed in a live session, Conference Navigator brings the entire event directly to you, ensuring a seamless and engaging experience that includes livestream/replay, peer-to-peer networking, personalized recommendations and so much more.
Business Goal: As a result of business expansion and newly launched events worldwide, the desktop and mobile applications needed substantial enhancements in localization features. This included scaling through automation aligned with industry standards, leveraging APIs, and developing adaptable configuration capabilities.
My Role
Lead Product Manager
Date: 2023
As Lead Product Manager, I collaborated with engineers to establish a technical localization strategy that provided scalable solutions, aligning with our broader business objectives.
My role involved coordinating with diverse teams and translators to prioritize features and requirements for the software’s internationalization, ensuring support for multiple languages and regional nuances, including character sets and date formats.
Leveraging translators’ expertise in languages like Japanese, Portuguese and Spanish, I guided the project with cultural awareness, focusing on delivering content that resonated naturally in each language with consideration to regional specifics.
The project emphasized automated, scalable, and adaptable solutions with API and feature prioritization geared towards developing flexible systems for content management and configuration.
Key Takeaways
- Achieved 100% localization of critical deliverables in Japanese, Spanish, and Portuguese, following the successfully internationalization of the code and the implementation of scalable content management configurations.
- Both the desktop and mobile applications are fully integrated with an in-house content management system for seamless and self-service configuration tasks. Launching scalable localization features was dependent on maintaining the two-sided platform and ensuring back-end functionality that not only met regional needs, but increased operational efficiency.
- The introduction of localization features significantly enhanced the application’s value to end-users, leading to increases in customer satisfaction and overall greater usage and engagement.
Lejla Omerovic 