About
Conference Navigator is the key to managing your in-person conference experience. This app puts the conference at your fingertips, whether at home, on the go, or while at the conference enjoying a session.
Business Goal: Revamp and re-build. Remove third-party/vendor-based dependency, and bring the app in-house with a modernized and cohesive UI/UX design.
My Role
Lead Product Manager
Date: 2021 – 2022
As the Lead Product Manager, my primary role involved shaping and implementing the strategy for the minimum viable product (MVP). This process included evaluating feature parity, neogitating requirements, and engaging in both funtional and technical discussions to control scope creep and adhere to budget constraints.
My responsibilities extended to collaborating closley with UI/UX design leads, leading requirement gathering workshops, and drafting functional business requirements. A significant aspect of my position involved a tight collaboration with lead engineers, where I was tasked with guiding the product roadmap via technical discussions, monitoring the development timeline, addressing technical hurdles and managing edge case requirements.
Following the product’s launch, my focus shifted to managing business configuration onboarding, working alongside the QA team for User Acceptance Testing, and conducting readiness workshops to ensure a smooth launch.
In the post-launch phase, I have been steering the product’s long-term roadmap and its feature enhancements. My role involves ensuring sustained planning and execution over multiple years while maintaining a robust executive presence. This includes engaging executives in strategic discussions informed by usage metrics, ensuring their continued involvement and alignment with the product’s trajectory.
Key Takeaways
- Achieved an on-time, within budget launch by diligently upholding executive engagement and rigorously focusing on the defined MVP, ensuring only essential feature were prioritized.
- The mobile application is seamlessly connected with a custom-built, in house, content management system, enabling easy and autonomous configuration tasks. The success of the launch hinged on the effective management of the dual-platform architecture and the assurance that the back-end functionality not only fulfilled business requirements but also enhanced operational efficiency.
- Along with an upgraded UI/UX design, the launch introduced a range of features including real-time polling, networking and peer-to-peer connections, and native implementation of core experiences, among others. These improvements enhance the app’s overall value which has resulted in 30% more engagement.
Lejla Omerovic 